The ABC television series LOST is one of the great success stories of the aughts. The show was deemed a colossal failure before it even began by advertising companies, was notorious for being the most expensive pilot ever shot at the time, and even led to the firing of the network executive who developed the idea. Yet the pilot would go on to amass 18.65 million viewers in the U.S. (Kissell, 2004) and soon became a world wide phenomena, airing in over one hundred and seventy different countries and being titled the second most popular show in the world by appearing in the most top ten in more countries than any other show other than CSI: Miami (BBC, 2006). With ratings like that, the question of whether LOST counts as a cult television series gets brought up frequently. While LOST may not work with the traditional definition of cult, when one takes into account the metamorphosis of the term cult and what it means in relation to the current state of television, it becomes intrinsically clear that yes, LOST is cult television. In fact, LOST is a quintessential example of modern network cult TV that provides a case for why cult TV matters as it brings fans together to create dedicated communities, while also serving as a model for the future of industry.
Everything we view in the media exists as carefully constructed, but not always intentional, social commentary. Films and television series are endlessly edited and changed at the hands of executives in suits whose end goal is to make as much profit as possible off the product. Their job is make the video appeal to as many viewers as possible. By the very nature of the job they have to suck out the uniqueness and turn the heavy, vaguely sweet taste of pumpernickel bread into plain old generic Wonder bread. Often this metaphor is actually quite literal with main stream media being predominantly focused upon white males. The average lead of you big budget, blockbuster film or high profile network is almost always going to be a white male. They may throw in a female counterpart or an American-American best friend to so-called diversify the product, but in the end you’re viewing a product told from a particular social view that reinforces a white patriarchal power structure.