Don Draper is Kind of a Sexist: A Post-Structuralist Feminist Analysis of Mad Men’s Season 5 Poster

In the 1980s a monumental movement took place within the realm of feminist studies when the idea of post-structuralist feminism was created. Post-structuralist feminism is based upon the principal that we as a society must look closer at the language order that teaches us to be what culture labels as “women.” It is only through viewing the cultural constructions that constitute women as different from men that beneficial change can be brought about to women. Unlike previous feminist theories, post-structuralism doesn’t believe that the difference between genders is biological, but rather that it is cultural. Society has created definitions for what is man and what is women, not our metaphysical bodies as the other feminist theories believe. This classifies post-structuralism as a form of non-essentialist feminism. They believe that everything that defines a women as a women is purely cultural. There is no essential femininity behind this social construction. Post-structuralists aim to look carefully at the relationship between a given gender identity and the patriarchal order that rules society. They want to analyze the ways through which sexuality and subjectivity are created concurrently.

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